We often receive e-mails about the best business online ever created and if we don’t seize the opportunity right away we are basically not worth to be in the industry. Therefore, every single opportunity that we receive is the best business online. Many of us have actually believed such claims and tried some of these so called opportunities. If we want to look at the bright side we would say that the lost money is the price we are paying to gain more experience. Some would say that those claims were just hype.The question that forces itself to be asked here would be; is there such a thing called the best business online? If so, what are the criteria that would make a business better than another, and therefore, what makes a business to be the best business online?All questions will have to be answered only if the answer to the first question was positive. If the answer to the first question was negative then we don’t need to bother about answering the remaining questions.In short, I don’t believe that there is such a thing as the best business online. Let’s take a look at the offline marketplace. A good business idea depends on factors such as competition in the industry in question, market size…etc. But we don’t see a huge industry in the offline marketplace that basically concentrates on building a downline. The offline marketplace concentrates on producing and selling products and services.Business Online went astray from the concept and concentrated on building organizations of marketers without paying any attention to products and services. It went to the point that people are paying money for absolutely nothing. Business online should get back to the main track of producing and selling.The beautiful thing about establishing a business online, is that you can create any business you want either with your own products/services or other people’s. The trick in online business is visibility and how to make your target market find you without you having to spend a fortune. This is of course the quest of every person who has a business online, but it is not the purpose of this article.Therefore, similar to the fact that the best business offline does not exist, the best business online is a myth. It is an illusion that will lead any one who is interested in creating a business online to fail before even starting.All that has been said about the best business online should not be confused with business opportunities that exist in the online marketplace. Similar to the offline marketplace, the online marketplace is full of opportunities. The purpose of this article is to show that there is nothing called “The best business online,” but it will be a huge mistake to interpret this article as trying to show that there are no opportunities in the online business marketplace. There are actually sites dedicated to helping people find the best business online that would suit their skills, needs, interests.What we are trying to show in this article that there is no such thing as the best business online in absolute terms. Such a term is only used for hype and has no real substance in it. Therefore, so as to have an objective eye when studying opportunities online, try to classify those opportunities in the following manner:1- A hyped message with a hyped opportunity2- A hyped message with a sound opportunity3- A sound message with hyped opportunity4- A sound message with a sound opportunityIt is obvious that the advice would be not to even consider the first type. The second type is very tricky as you need to strip all the hype from the message to realize that the copywriter made a huge mistake by hyping the message while the opportunity is solid enough to sell itself.The third business online type is also tricky, usually it is marketed by someone new in the online business, who is genuine but believed the hyped claims of the first type and now he/she is trying to market it.The fourth is a business that we should consider seriously. I said consider and not jump into it because we need to study if it suits our skills, needs, aspirations, interests…etc.Finally, the best business online does not exist in absolute terms. It becomes as such only if it fits you and you were able to reap its benefits because you have the skills to do so.